Stop Hiring for Potential If You Won’t Train for Success

Most people hire too fast and regret it even faster.

Brenda Siri is a headhunter who’s watched companies chase résumés, ignore red flags, and then wonder why their “perfect hire” bounced. In this episode, she shares what headhunters really look for, why onboarding is your biggest retention tool, and how to build a team that doesn’t just stick around—but actually thrives.

If you’ve ever hired someone you regretted (or lost someone you shouldn’t have), this one’s for you.

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Reach out to Brenda Siri on this link ➟ http://www.corporateconnectionsllc.com/ 

LeadHERship Unveiled: Women Leading With Impact ➟ https://www.amazon.com/LeadHERship-Unveiled-Women-Leading-Impact/dp/1956665757

- - - 

Follow me online:
📣 Facebook ➟ https://facebook.com/teeveethemarketer
📸 Instagram ➟ https://instagram.com/teeveethemarketer

Transcript

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For every one person that you hire who leads.

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It cost a company 40 to 50%

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of that person's salary to replace them.

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Human resources has a very important word in it.

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Humanity. Yeah.

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Your employees are your human capital.

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And without them, if you are not willing to invest in them,

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they're not going to invest in you.

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Today,

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I'm having a conversation with my longtime friend Brenda Siri.

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I am in the recruiting world.

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I'm a headhunter.

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I teach at the University of Texas here in Dallas.

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On the first day of class.

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I make them all shake my hand.

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Oh, that's going to be fun.

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The key in what I teach them is

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one of the most impactful

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things on an organization is hiring the wrong people.

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Companies need to really have a good.

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So I think that, you

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know, that should all be built into a company's onboarding process.

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All right, guys,

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you just got in the elevator and you are standing next to Jeff Bezos.

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What do you say to him

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to let him know that he couldn't live without you on his team?

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Right.

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You know, welcome, everybody, to the marketing for a good show.

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My name is Teevee, your host and amazing friend.

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Today I'm having a conversation with my longtime friend.

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I've recently decided to start saying it that way as opposed to my old friends.

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Yeah. For instance, Samuel Ozark.

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Yeah, it's my long time friend, Brenda Siri.

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We're going to talk about what she does and why she does it.

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And get into a little bit of her life and her life story,

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as well as our relationship and how we got here today.

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So first off, Brenda, thank you for coming and being a part of the show.

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Such a pleasure to be here.

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Thanks for having me. Absolutely.

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So for

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context, we first met an think over 30 years ago.

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Yeah. I'm thinking I was thinking, like around 2010.

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2011. Yeah. Something like 15. Okay.

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Because that had just started.

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Eddie and you were one of my first friends.

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Yeah. And we actually did some work together.

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Yeah, we sure did some early Facebook stuff.

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Back then, I even I think I did a helped you with your Facebook page.

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I created a date at that time.

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Yeah, you had to like it, and then you removed it.

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I don't even remember.

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What I do remember was thinking that you were just brilliant

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because I, you know, Facebook was still pretty new back then,

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and the only reason I had ever gotten on it was to monitor my child.

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Oh, you know, to make sure she was doing the right thing on Facebook and, and,

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so then when I needed it for business purposes,

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I didn't really know how to promote myself or brand myself.

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And you came up with some crazy ideas that I had never thought of.

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In fact, one thing I remember you telling me and it still sticks in

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my mind, is you said, why don't you create

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a Facebook page for garage sales?

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Because everybody loves garage sales.

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And look at Facebook today I feel like you're responsible

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for creating all those scenario.

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Yes. They didn't exist.

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So that was kind of your, you know, idea to help me.

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And I think you launched a ton of important Facebook pages

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that people use today.

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I did I actually one of my my calls to fame

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is that I kind of always push the edges. Yeah.

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Of of what's possible, with my circles of people that I hang around with.

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So that was something that came to me, I said, because you were.

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What were you selling back there? Show.

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Am I on the side?

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I was working with the company that that would go into people's homes

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and throw parties, and people

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come and bring their old gold and silver and sell stuff.

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And it was just, you know, a part time fun thing I was doing.

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And, I couldn't figure out how to market it to the masses.

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And and you helped me.

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I did, I did, and my angle at the time was

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creating a community page in this case was about garage sales.

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I created one for myself as well.

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I remember I eventually shut it down because I was getting people

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just joining like every single day, interested in garage sales.

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But the garage sale idea was let's create a community.

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So then you could easily plug in your service and say, hey, by the way,

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here's something I do if you're interested, right?

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That was the basic premise, so thank you.

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I've heard several people that I met from back then tell me

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that, they were always blown away by the ideas I came up with.

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Yeah, but that's because I always tried to push that agenda.

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So, you know, I think I still do to some extent,

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because you have to if you really want to stay up in front of everyone.

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Absolutely.

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Having said that, where we met, and this is another testament

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to something that I'm always being the drum on, is networking, right?

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We met at a group called East Dallas Networking.

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Let's say you were one of the first people

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that I connected with and had a fantastic connection with.

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We we did some business together and we became friends.

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What was your experience

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with the networking and just in business in general?

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You know, so my my take on networking today is a little different

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than it was back then.

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Today the type of

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networking I do is, is not going to groups to hope that

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there is someone there that I can meet that I can do business with.

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And I and I think today some of these networking groups

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that are just anywhere you can go to are really more about

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the individual entrepreneur who's looking like we were back then.

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We were those, you know, independent entrepreneur

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looking to meet people, to find ways to build our business.

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But today, those aren't necessarily

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the type of people that I'm looking for from, from my business perspective.

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However, I think there's tremendous value in networking, especially,

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you know, when you're new in a business or new in your career.

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I think, you know, even if you never get business out of it

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and all you do is learn the value of shaking people's hand

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and talking to people and making connections.

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You don't know what a connection will be like

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15 years later, right?

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That's a fantastic point.

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And I think you you hit on something is really important because I think

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a lot of people that show up do expect it to immediately turn into a business.

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It may or may not. Right.

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And my take on that has been just show up if you have the time.

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I always say if you don't have the capacity for it,

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then and you need the, the revenue or the, the leads to come in

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from it right away, it's not going to work out for you, right?

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It's going to take time to actually earn the trust of the individuals in the room.

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But I do one of them.

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For me as an individual entrepreneur, it launched my business.

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You and a handful of people in the room started to hire me

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to do some things, right.

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But the other, the big payoff for me is the friendships, right?

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To your point,

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like actually getting to meet people and who are doing the kind of work

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that you're doing and rubbing elbows and shaking hands because

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before that, for me, I was, I was in grocery management.

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I was in retail, my last gig was,

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major, your shoe stores, if you were in if you're in the area,

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they would probably know about them.

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And then right before I quit was a yes.

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So I didn't know what this networking thing was.

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And meeting and shake.

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And so,

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it helped teach me what it is to actually sit down

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with other people doing the work.

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And from it, the long term payoff is these friendships.

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Right?

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And even more so,

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I think the long term payoff can be

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go, well, I actually know someone who might be interested in what you do,

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your, you know, your marketing and let me connect to you.

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Right?

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There's the the long term trust that you build.

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And that friendship then leads to, you know, potential business opportunities.

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Because now I trust you.

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I'm going to refer, you know, people to you.

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We've been in your home, right.

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Who's slamming your pool?

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That's right, that's right.

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Like this isn't true, right.

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Assuming that it does.

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It's it's, it's been a fantastic ride.

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This episode of the marketing for Good Show is powered by us and Teevee.

00:08:05:19 - 00:08:07:09
The founder of Rockstar Dot marketing.

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We are small businesses and local legends grow with smart ass growth.

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Stop in videos and marketing that actually mean something.

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Just see. Just clear

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strategy, creative execution and results that don't make you feel gross.

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So you're building something real.

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And what marketing aligns with your values and your goals.

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Go to

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Rockstar Dot marketing.

00:08:27:23 - 00:08:30:20
Let's do marketing that's good for business and good for people.

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And one of the things I also wanted to note,

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you, along with a handful of other people recently, have been popping off

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like ten plus years, people that I knew or met over ten years ago

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in the networking and media have been popping in my feed

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or been calling me, messaged me like, hey, what are you up to?

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Let's talk with meet.

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And it's incredibly fulfilling because those friendships

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were originally incepted, planted, the seeds were planted,

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the friendship was planted so many years ago,

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and there's this just ongoing trust because we we met so long ago.

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Right.

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And, I, I absolutely love it.

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Yes. Me too.

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Moving on.

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I have to ask you a question, so let's be honest. Okay.

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Is that you that's texting me and telling me that I have a job?

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Are you trying to recruit me?

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I get them every day, and then some of them sound actually enticing.

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Yeah. You.

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You want to know something funny?

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On the way here?

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I actually got one of those texts from someone who works for Warner Brothers

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Television, and they were offering me a job for 30 to $50 an hour. Yes.

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Yeah, yeah, I just got one right before on on the lead up to this.

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Yeah. This morning I'm like, oh my God. I got to ask her about this.

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Yeah sure.

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Why do I always get these.

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Yeah I get them from LinkedIn.

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Right.

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So it's you know it's oftentimes a scam.

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Oh yes. Right.

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The challenge for me, you know, I, I am in the recruiting world.

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I'm a headhunter.

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So that means that my clients say, Brenda,

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we want to hire you to fill a very specific position.

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And then my job is not to just throw a job description in the air and hope

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a bunch of people will come to me.

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It's to go hunt and find the right people for that job.

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And it's very interesting because in the last year

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I have sort of changed my approach when when I do reach out to people,

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you know,

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I know the first thing they do is they go on LinkedIn and they look at my profile

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and they make sure I'm a legitimate person.

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And then when I get them to talk to me,

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and of course, you know, we're doing all this on teams or zoom,

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the first thing I do is I thank them for trust me with my outreach,

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because there are so many scams out there, you know,

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and and people are truly getting duped into some of these things,

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giving away, you know, their, their personal information

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and really getting hurt by that, which is incredibly horrible.

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But it happens. But yeah, it's real.

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It's a real problem.

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Yeah. Okay.

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And then throw in the fact that my last name is Siri.

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You know he can't be serious. Yeah.

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Yeah. Can't be. Yeah. Oh yeah.

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So I had to ask you, how did you get here?

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Did H.R. find you or did you find H.R.?

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Oh, at my age, I found H.R.,

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you know, back in the day.

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I mean, really real H.R.

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teams weren't developed until, you know, the eight years.

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So, you know, they started coming around and so you didn't go to college

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to become part of human resources back then, like people do today.

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So most people in my genre fell into it, right?

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In my case, it was, that I worked at a company,

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and the owner of the company really liked me, and he was like,

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I feel like you're good with people and you'd be really good in HR.

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And so we're going to move you over here and you're going to try this, right?

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Let's quit on him for picking up on that. Yeah, yeah.

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He was like he was a wonderful man.

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He's passed away since. But yes.

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That's kind of how I stumbled into HR.

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And then that same company decided to become ISO

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9000 certified and they were like, well, you're really a smart girl.

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Could you help us with that as well?

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So I've sort of had this very interesting career where, I worked in HR for a while.

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I worked in, quality management for a while and then went back into HR.

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So, you know, every journey of my career,

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you know, was was interesting and helpful because I was actually an IT

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auditor, for about five years when I worked for Citigroup.

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And I think that time did a lot for my career

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as a head hunter, because it really, helped me in a few ways.

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I know how to, interview people in technology,

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even though I'm not a technologist.

00:12:49:16 - 00:12:52:05
But it also helped me sort of,

00:12:52:05 - 00:12:55:09
dissect the quality of a job description

00:12:55:19 - 00:13:00:09
so that I know how to interview people and know,

00:13:01:11 - 00:13:01:22
you know,

00:13:01:22 - 00:13:04:22
how to tell what's real and not real.

00:13:04:22 - 00:13:09:10
You know, my my meter for false automation thing here.

00:13:09:10 - 00:13:12:12
And if I could say that my BS meter is real.

00:13:13:01 - 00:13:15:16
So. Yeah. Okay.

00:13:15:16 - 00:13:18:20
And how did you end up striking out on your own?

00:13:18:20 - 00:13:21:23
Because you're a big deal, as far as I can tell.

00:13:22:09 - 00:13:23:08
Thanks.

00:13:23:08 - 00:13:24:01
That's what I hear.

00:13:24:01 - 00:13:27:01
I like that, so,

00:13:27:15 - 00:13:32:06
you know, really, I got to a point of working

00:13:32:06 - 00:13:37:03
for other companies and thinking that I could do it better.

00:13:37:11 - 00:13:42:08
And the companies I worked for maybe didn't think the same way I thought.

00:13:42:08 - 00:13:44:13
And so I just thought, what the heck, I'll give it a try.

00:13:44:13 - 00:13:46:06
And it worked.

00:13:46:06 - 00:13:48:14
Now, oddly enough,

00:13:48:14 - 00:13:51:02
a few years after I went out on my own,

00:13:51:02 - 00:13:54:13
I got recruited by a had ha!

00:13:56:10 - 00:13:57:17
My headhunter reached out to

00:13:57:17 - 00:14:01:00
me and they were like, you'd be perfect for this company.

00:14:01:12 - 00:14:03:09
You're exactly what they're looking for.

00:14:03:09 - 00:14:05:19
And I was like, they can't afford me. Yeah.

00:14:05:19 - 00:14:07:14
That's right.

00:14:07:14 - 00:14:09:02
You know, a situation that they come up with,

00:14:09:02 - 00:14:12:00
they try to hire me like, yeah, can't afford me.

00:14:12:00 - 00:14:16:18
But I was like, you know, the more I talked to the headhunter

00:14:17:12 - 00:14:20:15
and he told me who the company was, it had

00:14:20:15 - 00:14:23:15
a personal connection to me.

00:14:23:16 - 00:14:26:06
And I can tell you about that if you want to know, but.

00:14:26:06 - 00:14:26:16
Okay.

00:14:26:16 - 00:14:28:22
I'm curious now. Okay.

00:14:28:22 - 00:14:30:17
So where is everyone else?

00:14:30:17 - 00:14:33:08
Oh, well, at the time,

00:14:33:08 - 00:14:36:22
that I was reached out to by this headhunter and talk to about this job,

00:14:37:04 - 00:14:40:15
he said the name of the company was called Securus Technologies.

00:14:41:09 - 00:14:42:16
A month before that.

00:14:42:16 - 00:14:43:17
I never would have known

00:14:43:17 - 00:14:47:13
who that company was, and I probably would have stuck to the guns about.

00:14:47:13 - 00:14:50:00
No, I'm not even going to interview, okay.

00:14:50:00 - 00:14:54:06
But all the sudden it was fate because a month before that.

00:14:54:06 - 00:14:57:10
So this is sharing a little bit of personal information about myself.

00:14:57:10 - 00:15:00:19
But I'm I'm the kind of person that I'm not really afraid to share

00:15:00:19 - 00:15:05:10
personal information, because that's part of what's made me who I am today, right?

00:15:05:11 - 00:15:11:00
Yes. I'm saying a month before that, my son, my middle child, had been arrested

00:15:11:14 - 00:15:16:11
and was sitting in jail, and he called me collect and he said,

00:15:16:11 - 00:15:20:08
I want you to get a pen and paper, and I want you to go to this website

00:15:20:11 - 00:15:23:08
for this company called Securus Technologies.

00:15:23:08 - 00:15:27:15
They have a low rate plan there you can

00:15:27:15 - 00:15:30:19
put money on that'll make it cheaper for me to call you.

00:15:31:05 - 00:15:35:04
Oh, so all of a sudden, this same company

00:15:35:19 - 00:15:40:01
a month later needs me, right?

00:15:40:02 - 00:15:42:14
Wow. What are the chances of that I did? Wow.

00:15:42:14 - 00:15:44:10
Okay. It was definitely fate.

00:15:44:10 - 00:15:45:16
Got your interest? Yep.

00:15:45:16 - 00:15:46:07
My attention.

00:15:46:07 - 00:15:50:12
I went into my husband's office and I said, you are not going to believe this.

00:15:50:19 - 00:15:54:09
And I said, now I just feel like I have to go interview with them.

00:15:54:09 - 00:15:57:15
I just have to, you know, curious. Yeah.

00:15:58:00 - 00:16:00:06
So I went to their office and it was interesting.

00:16:00:06 - 00:16:05:03
Their approach was to have me interview with the people that I would manage first,

00:16:05:11 - 00:16:08:13
and if I passed them, then I would interview

00:16:08:14 - 00:16:11:19
with people that would be my peers and the person that would be my boss.

00:16:12:08 - 00:16:16:06
And I went in and I sat down and I started talking with this team,

00:16:17:07 - 00:16:20:08
who had not had a boss for about six months.

00:16:20:08 - 00:16:23:21
Their previous boss was no longer with the company, and they were

00:16:24:12 - 00:16:26:08
sort of not looking for a new boss.

00:16:26:08 - 00:16:27:17
They felt like they could.

00:16:27:17 - 00:16:29:01
They did it with their own.

00:16:29:01 - 00:16:31:14
Yeah, we're good with you, right?

00:16:31:14 - 00:16:35:21
But they also were really broken group of people and they needed guidance

00:16:35:21 - 00:16:38:21
and they needed new ideas and a fresh perspective.

00:16:38:21 - 00:16:41:12
And, they liked me.

00:16:41:12 - 00:16:41:22
Okay.

00:16:41:22 - 00:16:45:01
And I passed them and I got through all the levels and,

00:16:45:01 - 00:16:48:18
and after that first review, though, I went, went home and I told my husband,

00:16:48:18 - 00:16:52:00
I said, I know this is crazy, but I think I'm going to leave you

00:16:52:01 - 00:16:55:04
with the company and I'm going to go work with them for a while.

00:16:55:12 - 00:16:57:07
I think they need me.

00:16:57:07 - 00:17:01:11
Oh, you connected to the people I did and I felt like I could

00:17:01:19 - 00:17:06:12
I could help this company, you know, I could I could really change the way

00:17:06:12 - 00:17:10:10
they brought people into the organization, the way they looked for,

00:17:11:12 - 00:17:12:16
you can look, I was.

00:17:12:16 - 00:17:14:00
Yeah. Yeah.

00:17:14:00 - 00:17:17:10
Because, you know, one of the most impactful things on an

00:17:17:10 - 00:17:20:10
organization is hiring the wrong people.

00:17:20:11 - 00:17:22:17
Oh, it's crazy.

00:17:22:17 - 00:17:25:12
Did you know, here's a fact for you, Teevee.

00:17:25:12 - 00:17:28:05
I don't know if you know, that was really good

00:17:28:05 - 00:17:31:05
for every one person that you hire

00:17:32:00 - 00:17:35:13
who leads it cost a company

00:17:35:14 - 00:17:38:22
40 to 50% of that person's

00:17:38:22 - 00:17:41:22
salary to replace them.

00:17:42:05 - 00:17:46:02
Because you have to go out, you have to you're without someone.

00:17:46:02 - 00:17:49:06
You have to go find the right person, go through the interview process,

00:17:49:06 - 00:17:53:08
the onboarding process, and then train them so it can take,

00:17:53:15 - 00:17:57:15
you know, 6 to 8 months to get someone really up and going, everyone.

00:17:58:00 - 00:18:01:11
So I really wanted to make that kind of impact and make sure that I was helping

00:18:01:17 - 00:18:03:07
bring value to the organization

00:18:03:07 - 00:18:07:00
and reduce the cost of attrition that they were facing.

00:18:07:14 - 00:18:09:15
It's incredible that you cared so much so fast.

00:18:09:15 - 00:18:11:22
Yeah, I know I'm what what is it?

00:18:11:22 - 00:18:14:01
What is it about you in your opinion?

00:18:14:01 - 00:18:18:15
Your your background, your superpower created this passion

00:18:18:21 - 00:18:22:22
for you to be so invested so fast and to then to do it, do it

00:18:22:22 - 00:18:26:17
well, because you pinpointed something that was clear that you could help with.

00:18:26:19 - 00:18:28:04
Yeah.

00:18:28:04 - 00:18:31:05
That's that's a great question because I'm not really

00:18:31:14 - 00:18:34:10
sure 100% where it comes from.

00:18:34:10 - 00:18:37:19
You know, I think that, in my college education,

00:18:38:22 - 00:18:40:19
one of the classes that I took, there

00:18:40:19 - 00:18:44:20
was this whole study on how different things are today,

00:18:44:20 - 00:18:48:10
you know, back in the day, probably your father or I know my father,

00:18:48:18 - 00:18:51:07
you would go to work for a company and you would never leave.

00:18:51:07 - 00:18:51:20
Yeah.

00:18:51:20 - 00:18:54:08
Because you would just spend your whole career there.

00:18:54:08 - 00:18:57:02
And people don't do that today.

00:18:57:02 - 00:18:59:17
You know, there's a lot of movement, which is good.

00:18:59:17 - 00:19:03:14
Honestly, I don't think you should move jobs every year.

00:19:03:23 - 00:19:08:14
But I do think that to gain, you know, perspective of other companies

00:19:08:14 - 00:19:12:07
is is healthy, because if you stay somewhere too long,

00:19:12:07 - 00:19:15:10
you become indoctrinated in everything they are.

00:19:15:10 - 00:19:17:12
And it's hard to make those moves.

00:19:17:12 - 00:19:19:17
I once read a book actually here somewhere.

00:19:19:17 - 00:19:20:19
I bought it just up.

00:19:20:19 - 00:19:23:18
It was one of the first books that taught me about the business world.

00:19:23:18 - 00:19:24:20
Just to get an idea.

00:19:24:20 - 00:19:27:22
I come from Oakland back in the day, kind of rough and tough.

00:19:28:04 - 00:19:33:12
Okay, die was the name of the book, and at the time, this is the early 90s,

00:19:34:12 - 00:19:37:16
the transition was happening away from those types of jobs.

00:19:37:17 - 00:19:38:00
Right.

00:19:38:00 - 00:19:41:00
And he one of the things he preached is to be a mercenary.

00:19:41:13 - 00:19:42:23
Not every year. Right.

00:19:42:23 - 00:19:44:05
But every 3 to 5 years.

00:19:44:05 - 00:19:48:04
You should be looking for the next step up to get a raise, to get a new skill set,

00:19:48:04 - 00:19:50:16
maybe that you need to add to your repertoire.

00:19:50:16 - 00:19:52:11
But he he.

00:19:52:11 - 00:19:53:10
And at the time, I didn't know it.

00:19:53:10 - 00:19:54:22
My father had been working for that company.

00:19:54:22 - 00:19:58:05
He was working for 10 or 15 years already, and he ended up retiring there.

00:19:58:08 - 00:19:59:17
He said, this is this is over.

00:19:59:17 - 00:20:00:12
It's ending.

00:20:00:12 - 00:20:01:14
We're in the process of it.

00:20:01:14 - 00:20:04:11
And you will never have loyalty from the companies.

00:20:04:11 - 00:20:07:19
If they can find someone cheaper, better, faster, they will.

00:20:08:13 - 00:20:11:04
So you should have the privilege as well of trying to do so.

00:20:11:04 - 00:20:13:09
And it's in your best interest and honestly is their best interest.

00:20:13:09 - 00:20:14:10
Yeah.

00:20:14:10 - 00:20:16:19
So something that that's always stuck with me

00:20:16:19 - 00:20:21:20
and I stayed in the same business, but I always try to leverage take a next step

00:20:21:20 - 00:20:25:00
every, every chance I got to eventually learn enough about everything.

00:20:25:19 - 00:20:28:13
So it's a fantastic, view to,

00:20:28:13 - 00:20:31:13
to take especially, not so often.

00:20:31:18 - 00:20:35:12
And I wonder, what's your experience now in the current job market as,

00:20:35:12 - 00:20:37:06
as you are trying to recruit,

00:20:37:06 - 00:20:38:21
what are the obstacles you're running into?

00:20:38:21 - 00:20:43:16
That's more current, kind of trends in the psychology of the employees.

00:20:43:16 - 00:20:46:22
And before, you know, a few years ago, it was all about,

00:20:48:18 - 00:20:50:13
purchasing culture.

00:20:50:13 - 00:20:55:19
And, does the office have a ping pong table where, Oh, that was a real thing.

00:20:55:19 - 00:21:01:08
Oh, yeah, I, I have had people want to know, does the company pay for lunch?

00:21:01:08 - 00:21:03:15
I mean, and there are still companies that do that.

00:21:03:15 - 00:21:04:22
They, they bring lunch in.

00:21:04:22 - 00:21:07:22
In fact, I, recently

00:21:07:23 - 00:21:10:23
visited with some friends out in Seattle, and,

00:21:11:12 - 00:21:13:23
my friend's husband works for a company,

00:21:13:23 - 00:21:18:10
and they used to give every employee, $30

00:21:18:17 - 00:21:23:01
budget for lunch to have Uber Eats delivered to them every day.

00:21:23:08 - 00:21:24:09
But recently

00:21:24:09 - 00:21:28:04
they've had to make some cuts, and that's one of the perks they've taken away.

00:21:28:22 - 00:21:32:12
So I think that, you know, some of those things that drew people

00:21:32:12 - 00:21:36:10
in a few years ago are being taken away.

00:21:36:15 - 00:21:39:14
So what's left? Do you want to work?

00:21:39:14 - 00:21:42:19
You know, one of the things I, I have a sort

00:21:42:19 - 00:21:46:09
of a few last questions I ask people during interviews.

00:21:47:08 - 00:21:50:17
And one of the things that I consistently ask everybody is

00:21:50:23 - 00:21:53:23
when you think about your next job move,

00:21:54:02 - 00:21:58:15
what's going to be important to you in the company's leadership?

00:21:58:17 - 00:22:02:20
And I often hear, you know, yeah, that's a really good question.

00:22:02:21 - 00:22:08:21
And the the kind of constant note that I hear from most people is,

00:22:09:04 - 00:22:13:18
you know, I want to work where there is transparency,

00:22:14:11 - 00:22:16:22
where there is honest communication,

00:22:16:22 - 00:22:21:01
even if the company is not doing well.

00:22:21:01 - 00:22:25:09
I want to know I don't want somebody to just walk into my cubicle

00:22:25:09 - 00:22:28:10
or my office one day and say, sorry, things are looking bad.

00:22:28:10 - 00:22:29:02
You're out.

00:22:29:02 - 00:22:32:23
You know, I want that constant communication

00:22:33:06 - 00:22:36:03
that today has become, you know.

00:22:36:03 - 00:22:36:19
Transcript.

00:22:36:19 - 00:22:39:19
Agency has become the new, ping pong.

00:22:40:06 - 00:22:40:19
You know,

00:22:42:00 - 00:22:43:19
I have a friend

00:22:43:19 - 00:22:46:19
who who's been victim to that on a handful of occasions

00:22:46:19 - 00:22:49:19
just in the last five years that I've known him, he's he's had

00:22:50:14 - 00:22:53:14
somebody has walked in and said, or I guess his own doom,

00:22:53:23 - 00:22:56:15
because there's different world now and said, hey,

00:22:56:15 - 00:23:00:06
your job is no longer, around is it's going to cease to exist or whatever.

00:23:00:06 - 00:23:04:22
And, you have a week or two before you know, your final day, right?

00:23:04:22 - 00:23:08:04
And it's it's, it's always kind of comes as a surprise

00:23:08:04 - 00:23:12:04
to which to your point, I think there's just this.

00:23:12:04 - 00:23:14:23
We just need to trust that they're going to communicate with you.

00:23:14:23 - 00:23:16:00
Right.

00:23:16:00 - 00:23:17:16
So you can make adjustments.

00:23:17:16 - 00:23:20:16
And it's just, I guess it seems

00:23:20:17 - 00:23:23:13
kind of obvious that you should

00:23:23:13 - 00:23:27:09
include your people to make sure that they're able to adjust for life.

00:23:27:09 - 00:23:28:18
Like, it's a scary thing.

00:23:28:18 - 00:23:32:01
My friend literally is scared to death at every given moment

00:23:32:01 - 00:23:34:13
and then goes long periods without finding a job, right?

00:23:34:13 - 00:23:36:05
Because it is a tough market, right?

00:23:36:05 - 00:23:38:20
What do you recommend to applicants?

00:23:38:20 - 00:23:43:00
Because I know that you okay, so let's segue into what do you do at the college?

00:23:43:12 - 00:23:44:23
She's a college professor.

00:23:44:23 - 00:23:46:22
University at a university.

00:23:46:22 - 00:23:49:13
That's I think, you six. She's a university professor.

00:23:49:13 - 00:23:52:03
I need you to flesh that out because I'm sure I'm.

00:23:52:03 - 00:23:53:04
I'm butchering it.

00:23:53:04 - 00:23:55:14
So tell us about that position and what it is that you do.

00:23:55:14 - 00:23:59:00
Because I get I see your LinkedIn post and I'm fascinated by it

00:23:59:00 - 00:24:00:07
and love what you're doing.

00:24:00:07 - 00:24:03:03
Yeah. To help the next generation

00:24:03:03 - 00:24:05:17
gain a footing, because that's the way to put it.

00:24:05:17 - 00:24:06:14
Yeah.

00:24:06:14 - 00:24:09:05
And move on to the next step in their, their life.

00:24:09:05 - 00:24:14:07
So it's interesting saying I teach at the University of Texas here in Dallas. So,

00:24:15:20 - 00:24:17:21
great, great school.

00:24:17:21 - 00:24:21:18
I teach at the Naveen Jindal School of Management.

00:24:22:06 - 00:24:26:13
All of my students are international masters degree students,

00:24:26:18 - 00:24:30:20
sprinkled in with a few non-international students.

00:24:30:20 - 00:24:34:06
But for the most part, I'd say 95 to

00:24:34:06 - 00:24:37:09
97% of my students are international.

00:24:38:11 - 00:24:42:11
They when I get them, I get them their first semester.

00:24:43:01 - 00:24:47:18
So they have just come to the U.S, they're here to get a masters degree.

00:24:48:11 - 00:24:52:14
Most of them are getting degrees in data analytics or AI.

00:24:52:15 - 00:24:54:15
You know, they're these kids are smart.

00:24:54:15 - 00:24:56:20
I tell them all the time, you're smarter than me.

00:24:56:20 - 00:24:57:06
Yeah.

00:24:57:06 - 00:25:00:07
If you just got the look, I'm having me up here teaching you, you know?

00:25:00:22 - 00:25:04:05
But what I am teaching them is professional development.

00:25:04:15 - 00:25:07:14
And essentially, that means I am teaching them

00:25:07:14 - 00:25:11:10
how to get a job in the United States because it's very different, right?

00:25:11:21 - 00:25:14:02
They have a lot writing on them Teevee.

00:25:14:02 - 00:25:17:00
When they come here, you know, they've had to go through

00:25:17:00 - 00:25:20:02
getting the right visa to come here and get this education.

00:25:21:00 - 00:25:24:01
They want to be able to stay here

00:25:24:01 - 00:25:27:01
and work when they complete their education,

00:25:27:11 - 00:25:32:18
and a Stem visa will allow them to stay in the United States and work

00:25:32:23 - 00:25:38:05
without sponsorship, meaning a company sponsoring them through to a green card.

00:25:38:05 - 00:25:41:02
They can do that for 36 months.

00:25:41:02 - 00:25:44:07
And hope that they get a job with a company who will eventually

00:25:44:07 - 00:25:47:03
take on that sponsorship, but that's costly for a couple.

00:25:47:03 - 00:25:50:03
The company itself, 15,000 a year for one person.

00:25:50:05 - 00:25:54:20
So however, you know, and this has been going on for years.

00:25:54:20 - 00:25:55:22
For years,

00:25:56:22 - 00:25:59:22
the United States has done a lousy job

00:26:00:02 - 00:26:03:05
of enticing our students

00:26:03:05 - 00:26:07:12
to be interested in data analytics system AI,

00:26:07:15 - 00:26:11:11
all the Stem areas, and we're just now

00:26:11:16 - 00:26:16:17
catching up to these other countries, but it's very different.

00:26:16:17 - 00:26:18:04
And I'll give you an example.

00:26:18:04 - 00:26:21:04
Please do in India.

00:26:21:10 - 00:26:24:16
And we might I have worked with so many students

00:26:24:16 - 00:26:29:08
from a teaching, teaching perspective and being my teaching assistants.

00:26:30:05 - 00:26:32:13
And they've all told me that this is true.

00:26:32:13 - 00:26:35:21
You can apply for a job, and if you haven't

00:26:35:21 - 00:26:38:21
heard back from somebody within a couple of hours,

00:26:39:10 - 00:26:43:16
they start sending emails like, hey, I just applied for this job.

00:26:43:16 - 00:26:48:16
You haven't gotten back, but I saw you post about that, like, wow, yes,

00:26:48:16 - 00:26:52:19
the cultural difference in the country did a lot of things, including this.

00:26:52:19 - 00:26:53:17
Yeah.

00:26:53:17 - 00:26:56:06
Where's my report? Yeah, exactly. Exactly.

00:26:56:06 - 00:26:56:17
Come on.

00:26:56:17 - 00:27:01:12
I'm looking for a job here, you know, and and so it's so sad because they come here

00:27:01:12 - 00:27:04:02
with that expectation and then they'll be like.

00:27:04:02 - 00:27:08:14
But, professor, you know, I've applied for these jobs and I'm not hearing anything.

00:27:08:14 - 00:27:12:14
And I'm like, yeah, because you're one of many people

00:27:12:14 - 00:27:15:12
who have applied for that job. And and it just doesn't work that way.

00:27:15:12 - 00:27:16:15
So I have to really help them

00:27:16:15 - 00:27:20:11
understand the perspective of just applying for a job.

00:27:20:16 - 00:27:24:04
I even teach them, you know, I talk with them about networking.

00:27:24:04 - 00:27:27:02
We talked about networking earlier and the value in networking.

00:27:28:06 - 00:27:29:07
I on on the

00:27:29:07 - 00:27:32:22
first day of class, I make them all shake my hand.

00:27:33:02 - 00:27:35:15
Oh, that's going to be fun. Is a it is.

00:27:35:15 - 00:27:39:00
So we go through the whole first class and at the end

00:27:39:00 - 00:27:41:19
I tell them, each one of you, I want you to come down here,

00:27:41:19 - 00:27:42:16
I want you to, you know,

00:27:42:16 - 00:27:46:01
because I teach in an auditorium, my class is about 70 students.

00:27:46:22 - 00:27:48:16
So I make them come to the podium.

00:27:48:16 - 00:27:52:06
I make them introduce themselves to me, and,

00:27:53:14 - 00:27:56:04
you know, some of them are scared.

00:27:56:04 - 00:27:58:17
You know, they're they're afraid to speak up, and

00:27:58:17 - 00:28:01:21
and some of them are like, I got this lady. I'm.

00:28:01:21 - 00:28:03:02
I'm here for the handshake.

00:28:03:02 - 00:28:05:11
I'm here to let you know who I already.

00:28:05:11 - 00:28:06:02
Yeah, yeah.

00:28:07:04 - 00:28:07:19
And and

00:28:07:19 - 00:28:10:22
I will coach them even on the handshake because, like,

00:28:10:22 - 00:28:14:14
there is nothing worse than going to shake someone's hand and getting that. Yes.

00:28:14:21 - 00:28:17:21
You know, I want to know, like, are you in this with me?

00:28:17:21 - 00:28:20:18
You know, so, I help them when they're young.

00:28:20:18 - 00:28:21:09
Yeah.

00:28:21:09 - 00:28:23:03
We had a whole session around that. Yeah.

00:28:23:03 - 00:28:25:01
Because it's it's vital.

00:28:25:01 - 00:28:27:00
It seems silly, but it's to this day.

00:28:27:00 - 00:28:28:00
But it's still vital.

00:28:28:00 - 00:28:29:19
It's that first moment of contact.

00:28:29:19 - 00:28:31:09
Yes, exactly.

00:28:31:09 - 00:28:34:16
So, it's a lot of fun, and and I do,

00:28:35:03 - 00:28:38:01
you know, I always let them know at the end of my class, you know,

00:28:38:01 - 00:28:40:09
this is the beginning of our relationship, right?

00:28:40:09 - 00:28:43:17
Just because the class is over doesn't mean you can't reach out to me.

00:28:43:17 - 00:28:46:17
If you have questions, if you have advice that you need,

00:28:46:22 - 00:28:51:09
if you're, you know, in the interview process and you're unsure

00:28:51:09 - 00:28:55:17
of what to do or how to present yourself because there are a lot of different ways

00:28:55:17 - 00:28:59:01
people interview people, especially in the technology field.

00:28:59:01 - 00:29:03:23
You know, there's there's a lot of, companies that use actual testing.

00:29:04:06 - 00:29:06:20
You know, to to make sure your skills are up to par.

00:29:06:20 - 00:29:07:13
Yeah. Yeah.

00:29:07:13 - 00:29:10:02
So so that's what I do. It's a lot of fun.

00:29:10:02 - 00:29:11:11
Sounds like it is.

00:29:11:11 - 00:29:14:18
Some of the the posts that I read from your students

00:29:14:18 - 00:29:17:22
and how grateful they are for your, your your teaching.

00:29:18:04 - 00:29:18:20
Yeah.

00:29:18:20 - 00:29:22:21
Makes me feel amazing for you because as an immigrant, I can relate.

00:29:22:21 - 00:29:25:22
Like having someone actually teach you those those skills and

00:29:26:23 - 00:29:29:06
personally, I've had to learn a lot of that over time.

00:29:29:06 - 00:29:32:03
You you just figure it out. But you have that.

00:29:32:03 - 00:29:35:00
You're here and you have a teacher that's, helping you through the process.

00:29:35:00 - 00:29:37:17
I teach them the elevator pitch. I mean, they get it all.

00:29:37:17 - 00:29:41:14
I think the one thing that made me become

00:29:41:14 - 00:29:44:20
so beloved with my students when going go so.

00:29:45:18 - 00:29:48:16
So the first year I taught,

00:29:48:16 - 00:29:52:01
I get sent my roster of students,

00:29:52:22 - 00:29:55:15
and they all do not have names like

00:29:55:15 - 00:29:58:15
Brenda or Joe.

00:29:59:21 - 00:30:02:21
And I thought, how in the world

00:30:03:08 - 00:30:06:02
am I going to learn 70

00:30:06:02 - 00:30:09:02
students names that are

00:30:09:23 - 00:30:12:04
beautiful names,

00:30:12:04 - 00:30:12:21
but they're not names.

00:30:12:21 - 00:30:15:14
I'm used to different with a lot of syllables.

00:30:15:14 - 00:30:18:14
And so I came up with this plan.

00:30:18:15 - 00:30:22:05
I made place cards for every student

00:30:22:19 - 00:30:26:15
so I would not have to look at them and go, hey you!

00:30:26:15 - 00:30:29:22
When I wanted to ask a question or when I wanted to interact with them,

00:30:30:06 - 00:30:32:16
I wanted to be able to call them by their name.

00:30:32:16 - 00:30:37:17
I wanted them to know that I cared enough to try to get to know them.

00:30:38:02 - 00:30:39:18
And and I always tell them

00:30:39:18 - 00:30:42:18
I do every time I'll be like, I know I'm going to butcher your name. So.

00:30:42:18 - 00:30:44:05
So I'm going to give it my best shot.

00:30:44:05 - 00:30:47:06
And if I totally screwed up, just tell me how to say it right.

00:30:47:18 - 00:30:52:19
And, you know, look, these these young people have flown

00:30:52:19 - 00:30:55:11
halfway around the world, and they've left their mother,

00:30:55:11 - 00:30:57:12
their father, their families,

00:30:57:12 - 00:30:59:15
and they've come to a place where the food is different,

00:30:59:15 - 00:31:01:15
the weather is different, the people are different,

00:31:01:15 - 00:31:05:11
everything's different, and school is different.

00:31:05:11 - 00:31:08:11
And to have a professor who says, I care enough about you

00:31:08:11 - 00:31:11:18
to want to say your name right means a lot to them.

00:31:12:00 - 00:31:14:08
So yeah, that's it.

00:31:14:08 - 00:31:16:21
Endured me with them? Absolutely. Yeah.

00:31:18:05 - 00:31:18:12
I don't know.

00:31:18:12 - 00:31:20:22
I was having a conversation with my girlfriend to.

00:31:20:22 - 00:31:22:07
They really want to punch this punch

00:31:22:07 - 00:31:26:05
on this hit this hard is that we all just want to feel connection.

00:31:26:05 - 00:31:28:15
Yeah. At the end of the day is connection. Yep.

00:31:28:15 - 00:31:33:10
And the situation as you described them in they feel disconnected.

00:31:33:12 - 00:31:34:06
Right.

00:31:34:06 - 00:31:36:13
They're in this entirely new place. Right.

00:31:36:13 - 00:31:41:07
The intimidation the just fear even like, what am I doing wrong?

00:31:41:07 - 00:31:43:09
I probably did something wrong. Right.

00:31:43:09 - 00:31:46:22
But to feel that a professor is taking the time to set up a system

00:31:46:22 - 00:31:49:22
to allow her to connect with him through their

00:31:50:13 - 00:31:53:21
their first name, their name is disputable.

00:31:53:23 - 00:31:55:06
So it creates this feeling of trust.

00:31:55:06 - 00:31:57:15
So it's a magnificent, magnificent idea.

00:31:57:15 - 00:31:58:17
Thank you.

00:31:58:17 - 00:32:00:22
I'm sure it's challenging, especially Indian names.

00:32:00:22 - 00:32:04:11
I have a handful of Indian friends, and they usually go by some nicknames.

00:32:04:11 - 00:32:07:04
Yeah, because it's a really long name. Right.

00:32:07:04 - 00:32:09:14
So it's it's, good on you.

00:32:09:14 - 00:32:10:19
Thank you for that.

00:32:10:19 - 00:32:14:03
Which brings me to the point again, it's like you have something

00:32:14:10 - 00:32:16:23
that every time people are picking up on you,

00:32:16:23 - 00:32:19:00
I had a former boss that picked up on, hey, you.

00:32:19:00 - 00:32:21:07
If you would be good in this role, you do that role.

00:32:21:07 - 00:32:24:07
Yeah. And a handful of other times. So.

00:32:24:11 - 00:32:25:16
And I have witnessed it.

00:32:25:16 - 00:32:26:19
I'm witnessing it right now.

00:32:26:19 - 00:32:29:16
You're incredibly personable and relatable.

00:32:29:16 - 00:32:32:01
You've soft spoken voice and it's incredible.

00:32:32:01 - 00:32:33:16
And obviously it helps you excel.

00:32:33:16 - 00:32:37:15
What do you teach the kids in terms of how to present themselves or how to speak?

00:32:37:15 - 00:32:40:17
Or do I feel like that's probably part of the course?

00:32:40:17 - 00:32:41:18
Sure.

00:32:41:18 - 00:32:45:07
I mean, you know, we we we do the elevator pitch, right?

00:32:46:04 - 00:32:49:19
And, and that's a big thing because again, they're scared

00:32:50:12 - 00:32:56:06
and they have to go into an interview and come across as confident.

00:32:56:06 - 00:32:58:09
Right. It's hard.

00:32:58:09 - 00:33:03:00
And, so I typically start off before we get to that phase

00:33:03:06 - 00:33:07:09
of the course, I say, all right, guys, you just got in the elevator

00:33:07:16 - 00:33:12:10
and you are standing next to Jeff Bezos because they all want to work for him.

00:33:12:10 - 00:33:15:04
That's right. They deserve to be around for long.

00:33:15:04 - 00:33:20:06
So he's right next to you and you have maybe 30s

00:33:20:06 - 00:33:21:15
before you get to the floor

00:33:21:15 - 00:33:24:15
that he's going to get off on, or you're going to get off on.

00:33:24:15 - 00:33:25:23
What do you say to him

00:33:25:23 - 00:33:30:06
to let him know that he couldn't live without you on his team?

00:33:30:06 - 00:33:30:18
Right.

00:33:30:18 - 00:33:34:11
You know, that's something that you have to really know.

00:33:34:11 - 00:33:37:08
And you know how to craft. Yeah, you do. You know, it's hard.

00:33:37:08 - 00:33:41:00
And last semester I actually had this one girl in my class

00:33:41:00 - 00:33:44:19
challenged me back, and she goes, hey, professor, what's your.

00:33:45:10 - 00:33:48:09
And then she, And so I gave it.

00:33:48:09 - 00:33:51:05
And I think the key

00:33:51:05 - 00:33:54:10
in what I teach them is you do have to feel

00:33:54:10 - 00:33:57:20
very confident when you are giving your elevator pitch, right?

00:33:57:20 - 00:34:02:13
When you are selling yourself to someone, if there's a lot of, and,

00:34:03:05 - 00:34:06:02
and you don't sound like that last moment.

00:34:06:02 - 00:34:06:17
Yeah.

00:34:06:17 - 00:34:11:16
So, you know, that's, that's the key for anybody really, whether they're,

00:34:11:23 - 00:34:13:07
you know, a young person

00:34:13:07 - 00:34:17:03
coming out of college and getting ready to go into their first professional job,

00:34:17:19 - 00:34:20:05
or someone who has been working for a number of years

00:34:20:05 - 00:34:21:20
and is maybe thinking about

00:34:21:20 - 00:34:24:20
moving into a different field or starting with the new company.

00:34:25:01 - 00:34:27:23
You you got to say how confident,

00:34:27:23 - 00:34:30:16
you know, because that's half the battle.

00:34:30:16 - 00:34:31:17
Yeah.

00:34:31:17 - 00:34:35:04
Nobody wants to hire someone that can't even get a sentence up, right?

00:34:35:06 - 00:34:36:13
Tell me what they do or don't do.

00:34:36:13 - 00:34:38:13
Right. It's pi me again.

00:34:38:13 - 00:34:41:23
Yep. This episode of marketing for Big Show is once again brought to you by me

00:34:42:02 - 00:34:45:05
Teevee from Rockstar Marketing, where we believe good marketing

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We help small businesses grow with strategy, storytelling, and the occasional

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well-placed skiff, gif, gif, whatever.

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Let's do some marketing doesn't make you cringe when you rewatch it next year.

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It's the first in the after business card.

00:35:06:11 - 00:35:08:11
The right, right.

00:35:08:11 - 00:35:10:23
Put your money where your mouth is, right?

00:35:10:23 - 00:35:11:13
I've never

00:35:12:12 - 00:35:15:00
thought about that phrase the way you just framed it.

00:35:15:00 - 00:35:17:06
Yeah, I don't hear it all the time. Yeah.

00:35:17:06 - 00:35:20:06
Your money, your mouth is speaking for you to cash and checks, right?

00:35:21:15 - 00:35:22:14
That's fantastic.

00:35:22:14 - 00:35:26:03
And I think to your point, they have to practice.

00:35:26:11 - 00:35:28:01
Yeah. Oh, yeah. The confidence comes through.

00:35:28:01 - 00:35:31:01
Just the repetition to be able to get it out and let it flow.

00:35:31:09 - 00:35:32:16
Otherwise it's just not going to work.

00:35:32:16 - 00:35:35:04
They have to work on it outside of class.

00:35:35:04 - 00:35:36:07
Right? Absolutely.

00:35:36:07 - 00:35:37:06
And you'd be amazed.

00:35:37:06 - 00:35:40:03
I mean, in what I do,

00:35:40:03 - 00:35:42:02
how many people that

00:35:42:02 - 00:35:45:06
have been working for ten, 15, 20 years?

00:35:45:06 - 00:35:48:09
And I ask them one question and five minutes later

00:35:48:09 - 00:35:51:09
they come up for air and I'm like, look,

00:35:52:07 - 00:35:55:07
I can tell you've got the right skills for this job,

00:35:55:14 - 00:35:58:08
but I've got like 20 other questions I need to ask you.

00:35:58:08 - 00:36:00:16
And you probably just answered three of them. Yes.

00:36:00:16 - 00:36:04:03
But Morgan, I'm still going to ask you those questions.

00:36:04:03 - 00:36:09:21
And when you move to the interview phase, don't start rambling and telling

00:36:09:21 - 00:36:14:02
your entire professional history, you know, to to answer one question.

00:36:14:02 - 00:36:15:10
Yeah, yeah, yeah, take your time.

00:36:15:10 - 00:36:17:10
Let somebody ask you another question.

00:36:17:10 - 00:36:23:11
Because an interviewer wants to interact, you know, it's to discover.

00:36:23:18 - 00:36:25:07
Yeah. What's up with that offer? Yeah.

00:36:25:07 - 00:36:26:02
For word. Yeah.

00:36:26:02 - 00:36:29:02
Absolutely. As opposed to being monologue.

00:36:29:08 - 00:36:31:13
First let me ask the question about that.

00:36:31:13 - 00:36:33:00
Right. Awesome.

00:36:33:00 - 00:36:33:07
All right.

00:36:33:07 - 00:36:37:03
So next yeah I want to ask you about your book or books okay.

00:36:37:05 - 00:36:42:07
I want I want to hear about them is they're still related to the the air space

00:36:42:15 - 00:36:45:08
one is, one is a book

00:36:45:08 - 00:36:49:17
that is, is really about the sun that I mentioned earlier.

00:36:50:12 - 00:36:54:02
It is a book about him and it's more family related.

00:36:55:08 - 00:36:58:08
So but I do have one professional book

00:36:58:10 - 00:37:03:07
that I am a compilation author on, so it's very interesting.

00:37:03:07 - 00:37:08:00
The name of the book is called Leadership Lead Her Ship Unveiled.

00:37:08:08 - 00:37:12:07
So, it is written by 20 women.

00:37:13:04 - 00:37:17:08
We are all part of this is a networking organization that I am part of.

00:37:17:22 - 00:37:21:03
That I do believe in because it is all, very well

00:37:21:05 - 00:37:24:23
established professional women in the C-suite who,

00:37:25:09 - 00:37:28:09
you know, we come together, we bounce ideas off of each other.

00:37:29:01 - 00:37:31:21
There is some, you know, some trading in business as well,

00:37:31:21 - 00:37:35:20
but a lot of it is just like, hey, you know, we're professional women

00:37:35:20 - 00:37:38:19
leading companies. How can we support each other?

00:37:38:19 - 00:37:42:20
And, so I was asked to write a chapter in this book,

00:37:43:08 - 00:37:47:23
about my career and how I got, you know, from a little girl to where I am today,

00:37:47:23 - 00:37:53:00
being the CEO of a company and every woman did that, and I thought,

00:37:53:06 - 00:37:56:03
I don't know how this is going to work and how this is going to read,

00:37:56:03 - 00:37:58:17
but it's crazy how it worked and how it reads it.

00:37:58:17 - 00:38:01:08
It because there was no collaboration.

00:38:01:08 - 00:38:03:23
There was no like, hey, here's what I'm gonna write my chapter about.

00:38:03:23 - 00:38:06:20
What are you? It's truly our own stories.

00:38:06:20 - 00:38:10:01
Interesting fact, right after the book came out and it did,

00:38:10:09 - 00:38:13:17
reached number one bestseller status, both internationally

00:38:13:17 - 00:38:15:22
and in the United States, which is really cool.

00:38:15:22 - 00:38:17:12
What's interesting about it?

00:38:18:18 - 00:38:19:09
After the book

00:38:19:09 - 00:38:22:09
came out, I was asked to go on a podcast

00:38:22:15 - 00:38:27:05
with two of the other authors who I had never met.

00:38:27:11 - 00:38:30:08
Other than when we would sort of have those meetings about,

00:38:30:08 - 00:38:33:09
where's everybody at in the process of writing?

00:38:34:17 - 00:38:36:18
But I hadn't read their chapters.

00:38:36:18 - 00:38:38:19
I hadn't gotten the book yet.

00:38:38:19 - 00:38:40:22
I did order it, but it hadn't come yet.

00:38:40:22 - 00:38:46:02
And we went on this podcast and the the host starts

00:38:46:02 - 00:38:47:18
kind of asking us questions.

00:38:47:18 - 00:38:51:07
And the craziest thing came out of it, myself

00:38:51:07 - 00:38:54:07
and the other two authors had both come

00:38:54:07 - 00:38:57:15
from very dysfunctional families.

00:38:58:22 - 00:39:04:04
All three of us, whether it was an abusive mother or an abusive father,

00:39:04:17 - 00:39:07:17
some of it was physical, some of it was verbal.

00:39:07:23 - 00:39:11:09
But here I am with these other two women

00:39:11:20 - 00:39:15:21
who we all at one point in our life felt broken for.

00:39:15:23 - 00:39:17:23
And now we're all successful

00:39:18:22 - 00:39:21:15
and our chapters are completely different.

00:39:21:15 - 00:39:25:20
But we we had some of the same.

00:39:25:21 - 00:39:28:21
The same source material. Yes.

00:39:29:00 - 00:39:31:04
So I've,

00:39:31:04 - 00:39:34:04
there's actually touches on something I asked earlier, like

00:39:34:06 - 00:39:38:05
some of what we went through, creates this person.

00:39:38:05 - 00:39:41:13
Yeah. Who becomes a badass. Yeah. Right.

00:39:41:13 - 00:39:44:11
Because you had to survive through that navigate and manage it.

00:39:44:11 - 00:39:44:16
Yeah.

00:39:44:16 - 00:39:47:15
So the fact that you said that about those three, the three of you.

00:39:47:15 - 00:39:48:08
Yeah.

00:39:48:08 - 00:39:49:15
It's not surprising.

00:39:49:15 - 00:39:50:00
Yeah.

00:39:50:00 - 00:39:51:19
You had to overcome that. Manage it.

00:39:51:19 - 00:39:53:20
People resources.

00:39:53:20 - 00:39:57:00
And it became a superpower of sorts

00:39:57:00 - 00:40:00:07
that allows you time to build something that you want to build on your own terms.

00:40:00:07 - 00:40:01:12
Right.

00:40:01:12 - 00:40:02:19
And that's hard, right?

00:40:02:19 - 00:40:04:20
But it's not as hard as the stuff you went through.

00:40:04:20 - 00:40:07:10
Right? Right. That's the craziest part to me.

00:40:07:10 - 00:40:08:09
Like, oh, wow.

00:40:08:09 - 00:40:08:16
Yeah.

00:40:08:16 - 00:40:09:14
The crap we went through,

00:40:09:14 - 00:40:13:19
which would be, by the way, I'm also interviewing her on there.

00:40:14:06 - 00:40:15:06
We're in the next show,

00:40:15:06 - 00:40:18:06
we're going to change clothes, so we'll have a little thing for that.

00:40:18:09 - 00:40:21:00
On the Becoming Better ancestors I'm going to talk more about that.

00:40:21:00 - 00:40:21:06
Yeah.

00:40:21:06 - 00:40:24:22
But, it's the the idea of also connecting are personal.

00:40:24:22 - 00:40:27:04
We try not to connect our personal with our business, but

00:40:28:04 - 00:40:29:11
years ago

00:40:29:11 - 00:40:29:23
I came across

00:40:29:23 - 00:40:32:23
this, podcast from an entrepreneur that I follow and respect, and,

00:40:33:07 - 00:40:37:00
and she shared that her, her coach told her you should get therapy.

00:40:37:17 - 00:40:39:14
She's like, why? What's that got to do with business? And.

00:40:39:14 - 00:40:40:18
Yeah, like everything.

00:40:40:18 - 00:40:41:12
Yeah.

00:40:41:12 - 00:40:44:22
Because that human still is in business.

00:40:45:23 - 00:40:49:10
So working through that and realizing that that stuff helped create this and helped

00:40:49:13 - 00:40:53:00
give you the power, unfortunately, it was through some tragic stuff,

00:40:53:11 - 00:40:56:12
but it helped create who you are and the skills that you have

00:40:56:12 - 00:40:59:11
that you didn't even know you had until it's time to, to use them.

00:40:59:11 - 00:41:00:08
Yeah.

00:41:00:08 - 00:41:03:11
And it's a fascinating thing to, to, observe

00:41:03:23 - 00:41:08:06
from you know, 30 years later, 40 years older individuals like, oh, I get it now.

00:41:08:06 - 00:41:09:09
Yeah.

00:41:09:09 - 00:41:12:09
You know, it's interesting you asked me a question earlier,

00:41:12:13 - 00:41:14:16
which was, how do you get into HR?

00:41:14:16 - 00:41:15:12
You're right.

00:41:15:12 - 00:41:18:03
And it made me think about my chapter in this book, okay.

00:41:18:03 - 00:41:18:23
Because

00:41:20:00 - 00:41:23:05
I, I was an extremely bright child.

00:41:23:10 - 00:41:27:10
I graduated from high school at the age of 15 and went to college.

00:41:27:10 - 00:41:29:06
You you're one of those. I'm one of those.

00:41:29:06 - 00:41:30:13
Oh my gosh.

00:41:30:13 - 00:41:34:01
And because I was so young, you know, my mother

00:41:34:04 - 00:41:37:04
felt that she had control over my future.

00:41:37:04 - 00:41:40:19
Because it's not like I could, you know, be an 18 year old girl and go,

00:41:40:19 - 00:41:42:02
here's the degree I wanted.

00:41:42:02 - 00:41:45:15
That's so what I really wanted to do was be a teacher.

00:41:46:06 - 00:41:48:23
I wanted to be an English teacher.

00:41:48:23 - 00:41:52:21
And my mother was like, oh, no, you're very smart in math.

00:41:52:21 - 00:41:56:00
You're going to be an accountant and then you're going to be a CPA.

00:41:56:11 - 00:41:59:13
Can you imagine me like as a bean counter or is that what they are?

00:41:59:20 - 00:42:00:23
Back your whole person?

00:42:00:23 - 00:42:02:04
I am a people person.

00:42:02:04 - 00:42:05:04
I am not a business. Yes. Yeah. So

00:42:06:06 - 00:42:07:09
that's

00:42:07:09 - 00:42:09:22
I got put in college, you know, my mother

00:42:09:22 - 00:42:13:00
applied for me, I got put into college

00:42:13:00 - 00:42:16:00
and that was the beginning of the trajectory for me.

00:42:16:15 - 00:42:19:14
And but that wasn't at all what I wanted, you know,

00:42:19:14 - 00:42:22:14
and so I think that,

00:42:22:19 - 00:42:26:09
you know, once I got out from under my mother, you know, I got that

00:42:26:09 - 00:42:32:04
opportunity with HR, and I found this people side of me that I got to do.

00:42:32:04 - 00:42:36:05
And then the blessing in the end of it is that I saw socket

00:42:36:05 - 00:42:39:21
PE teacher, because now I'm a professor at the University of Texas.

00:42:39:21 - 00:42:40:18
Thank you for being a chair.

00:42:40:18 - 00:42:42:21
And that was all going to I was going to wrap that up for you.

00:42:42:21 - 00:42:43:09
There you go.

00:42:43:09 - 00:42:46:09
But you did like and you became a teacher.

00:42:46:09 - 00:42:46:19
Yeah.

00:42:46:19 - 00:42:50:03
So how does that that young child feel fulfilled?

00:42:50:04 - 00:42:50:16
Yeah.

00:42:50:16 - 00:42:54:15
Knowing that she ended up in the teaching space, I went way better.

00:42:54:15 - 00:42:57:18
I mean, to be honest, I wanted to be a high school English teacher.

00:42:58:07 - 00:43:01:05
Kind of do an English teacher in English.

00:43:01:05 - 00:43:05:15
I had, I mean, truly foreign students are teaching them English and culture.

00:43:06:00 - 00:43:07:12
You're like, you're doing a little of it.

00:43:07:12 - 00:43:08:23
Just twisted and remixed.

00:43:08:23 - 00:43:09:05
Yeah,

00:43:09:05 - 00:43:13:12
but I'm getting them at a much more mature stage in life than high school students.

00:43:13:12 - 00:43:14:02
Right?

00:43:14:02 - 00:43:17:18
So I think I'm getting them, you know, I'm getting them in a place where

00:43:17:22 - 00:43:21:05
I'm not saying I wouldn't have brought value to high school students

00:43:21:05 - 00:43:25:14
because I loved my high school English teacher, loved her.

00:43:26:12 - 00:43:30:07
But I, I definitely think I'm bringing more value today

00:43:30:07 - 00:43:34:10
because I've got a, more engaged audience in that.

00:43:34:10 - 00:43:35:19
And very nice. Yeah, absolutely.

00:43:35:19 - 00:43:37:22
They're invested and they want they want to succeed.

00:43:37:22 - 00:43:40:12
You want to help them succeed, right? So they're.

00:43:40:12 - 00:43:41:03
Yeah.

00:43:41:03 - 00:43:43:18
Missouri leaders are professors are necessary.

00:43:43:18 - 00:43:46:04
Necessary. Fantastic.

00:43:46:04 - 00:43:47:03
Want to wrap it up?

00:43:47:03 - 00:43:48:12
I wanted to ask you a few questions

00:43:48:12 - 00:43:52:13
as it relates to employers and people you work with and are trying to staff.

00:43:52:14 - 00:43:52:22
Yeah.

00:43:52:22 - 00:43:55:22
What are what are some some common advice

00:43:56:10 - 00:44:00:00
that you'd like to you generally give that is obvious,

00:44:00:00 - 00:44:04:06
but maybe that people don't really take on then they don't adopt.

00:44:04:21 - 00:44:08:12
So advice to be an external employer, to the employers,

00:44:08:12 - 00:44:10:05
to the people that hire you as a head under like,

00:44:10:05 - 00:44:11:09
I need this person or like,

00:44:11:09 - 00:44:14:14
what kind of advice do you give them that they need to do on their end

00:44:14:21 - 00:44:18:15
to attract and close on these individuals that maybe you bring them?

00:44:19:12 - 00:44:22:14
Well, you know, I think first and foremost, companies

00:44:22:14 - 00:44:26:06
need to really have a good onboarding plan.

00:44:26:20 - 00:44:29:01
I I'm a sales person.

00:44:29:01 - 00:44:30:15
That's what I do, right?

00:44:30:15 - 00:44:36:07
I am selling the idea of that company to the perfect candidate.

00:44:36:11 - 00:44:37:09
Right.

00:44:37:09 - 00:44:41:21
But if you get someone in the door and you like can't onboard them

00:44:41:21 - 00:44:44:00
properly, you're going to lose them,

00:44:44:00 - 00:44:46:17
and then you're going to be in that vicious cycle of attrition.

00:44:46:17 - 00:44:51:11
So I certainly say have a robust onboarding program.

00:44:52:12 - 00:44:53:00
I have

00:44:53:00 - 00:44:57:05
developed programs where, I developed a buddy program.

00:44:57:05 - 00:44:57:13
Right.

00:44:57:13 - 00:45:02:01
So maybe you're being hired in as a software developer,

00:45:02:10 - 00:45:06:16
and I pair you with someone from your team who's a senior software developer

00:45:07:00 - 00:45:10:01
to be your partner for the first,

00:45:10:10 - 00:45:13:04
you know, 30, 60, 90 days of employment.

00:45:13:04 - 00:45:15:23
It kind of trickles off as time goes on.

00:45:15:23 - 00:45:19:12
But in the beginning, you need to know, like, who the players are in the company.

00:45:19:17 - 00:45:23:08
Here's someone that you'll you'll talk to a lot from a different department.

00:45:23:09 - 00:45:24:07
Right.

00:45:24:07 - 00:45:27:02
Here's someone who manages a different department that we work with.

00:45:27:02 - 00:45:27:14
Right.

00:45:27:14 - 00:45:30:22
You sort of need to know, here's a list of our vendors.

00:45:30:22 - 00:45:33:22
And these are our most important vendors we work with.

00:45:34:03 - 00:45:36:02
So if you're going to go to a vendor, go to them first.

00:45:36:02 - 00:45:37:10
They give us the best rates.

00:45:37:10 - 00:45:40:18
Just, you know, tricks of the trade tips.

00:45:40:18 - 00:45:41:22
There seems like you're you're

00:45:42:22 - 00:45:44:13
teaching in the playing field.

00:45:44:13 - 00:45:45:11
Exactly.

00:45:45:11 - 00:45:48:01
The people this is the playing field of these individuals

00:45:48:01 - 00:45:51:01
you need to be aware of right internally and externally.

00:45:51:02 - 00:45:51:08
Right.

00:45:51:08 - 00:45:54:15
You need to know who your stakeholders are and who better to get that from

00:45:54:15 - 00:45:57:15
than someone who's already with the company and is on your team.

00:45:57:16 - 00:46:01:12
So I think that, you know, that should all be built into a company's

00:46:01:12 - 00:46:05:12
onboarding process, because it brings a lot of value.

00:46:05:12 - 00:46:08:12
And when a person feels

00:46:08:21 - 00:46:13:10
cared for like they're being trained properly, like they're not just

00:46:13:10 - 00:46:17:00
a baby being thrown into the bathwater, they're going to stay around a lot longer.

00:46:17:07 - 00:46:21:10
I have to draw a correlation between your the onboarding for for companies,

00:46:21:17 - 00:46:24:14
for new hires, as well as my onboarding as a marketer.

00:46:24:14 - 00:46:25:04
I do marketing.

00:46:26:06 - 00:46:27:09
And one of the things that

00:46:27:09 - 00:46:29:06
when I first really started to gain traction,

00:46:29:06 - 00:46:32:08
I realized, was somebody taught that onboarding process is

00:46:32:08 - 00:46:35:23
probably the most important part, for they confirm reticle.

00:46:36:01 - 00:46:41:13
The decision that they just made is confirming this individual's, decision.

00:46:41:13 - 00:46:44:15
Like, I just decided to sign off with this company and agree

00:46:44:15 - 00:46:45:19
to this contract, right.

00:46:45:19 - 00:46:49:23
And then all of a sudden, they're dropped like a baby would say,

00:46:51:06 - 00:46:53:16
throwing the baby in the bath water, baby in the bath,

00:46:53:16 - 00:46:56:20
or they're being thrown in and like, oh crap, what did I just do?

00:46:56:20 - 00:46:59:12
Right? Why did I do this? What did I miss?

00:46:59:12 - 00:47:02:19
What could I my girlfriend has had a couple of jobs,

00:47:03:10 - 00:47:06:10
recently that she's applied for, and the onboarding process was horrible.

00:47:06:10 - 00:47:10:02
And she until we said, like, I just I made a bad decision, right.

00:47:10:06 - 00:47:15:07
It just you question it during that process and, then it becomes a nightmare.

00:47:15:10 - 00:47:15:21
Sure.

00:47:15:21 - 00:47:18:21
And then imagine, you know, I do,

00:47:19:06 - 00:47:23:00
all levels of recruiting in my company, but I do a lot of C-suite.

00:47:23:00 - 00:47:26:00
So you're chief roles at the top of the company.

00:47:26:14 - 00:47:29:08
Imagine if you left a job

00:47:29:08 - 00:47:33:05
to go join another company and you had a bad onboarding experience.

00:47:33:08 - 00:47:36:06
Well, you know, yeah, you're kicking yourself.

00:47:36:06 - 00:47:39:18
Maybe you left behind some equity or some promise

00:47:39:18 - 00:47:43:14
of some stock shares that were going to come to fruition on you.

00:47:43:19 - 00:47:46:19
You took the leap of faith to go to this other company

00:47:47:00 - 00:47:51:05
because I'm such a good salesman, right, that I talked you into

00:47:51:05 - 00:47:54:05
going to this other company, and now you're finding out that, damn it,

00:47:54:12 - 00:47:56:21
and onboarding me. They don't care about me.

00:47:56:21 - 00:47:59:11
I'm lost. You know, whatever it is.

00:47:59:11 - 00:48:02:13
And believe it or not, I'm sure somebody is watching this thinking,

00:48:02:13 - 00:48:07:03
come on, if you're at the C-suite level, you already know everything.

00:48:07:03 - 00:48:08:18
But you don't. You don't.

00:48:08:18 - 00:48:12:09
I can't imagine, like, yes, I know roles or some responsibilities.

00:48:12:09 - 00:48:15:18
But at this particular company and like every company is a little

00:48:15:21 - 00:48:19:00
not a little bit large, very different apps, like the way they run things.

00:48:19:00 - 00:48:23:11
So it's still important at some point in every like even just in marketing.

00:48:23:11 - 00:48:25:16
But onboarding clients, it's really important

00:48:25:16 - 00:48:28:09
that you confirm that they feel like, oh my goodness, this is smooth.

00:48:28:09 - 00:48:31:15
I've had a couple clients tell me that this is the smoothest it's ever

00:48:31:15 - 00:48:34:15
been, is I feel like I made the right decision thinking.

00:48:34:22 - 00:48:37:05
And this is I would imagine there's a sense to what you want from them.

00:48:37:05 - 00:48:38:00
Absolutely.

00:48:38:00 - 00:48:41:06
How successful are you at getting people to actually implement that,

00:48:41:06 - 00:48:43:08
or make sure that that's a part of their process?

00:48:46:06 - 00:48:49:14
Some people don't see it as the highest priority.

00:48:49:14 - 00:48:52:04
Yeah, and that's a bummer.

00:48:52:04 - 00:48:57:10
You know, because Human Resources has a very important word in it.

00:48:57:23 - 00:48:59:06
Human. Yeah.

00:48:59:06 - 00:49:01:05
Your employees are your human capital.

00:49:01:05 - 00:49:02:16
And without them,

00:49:02:16 - 00:49:06:12
if you're not willing to invest in them, they're not going to invest in you.

00:49:06:12 - 00:49:09:11
Look up to they're going to feel that. Yeah.

00:49:09:11 - 00:49:11:13
Yeah. It's just human nature, right? It's.

00:49:11:13 - 00:49:15:00
And then I have other clients who are like, that's a phenomenal idea.

00:49:15:19 - 00:49:19:14
I have a client that I threw an idea at recently.

00:49:19:14 - 00:49:23:03
They have locations all over the US, and they're sort of

00:49:23:10 - 00:49:26:10
facing a challenge in that,

00:49:27:03 - 00:49:30:10
people in those individual locations aren't feeling

00:49:30:10 - 00:49:33:10
they're getting all the support they can,

00:49:34:00 - 00:49:36:00
from a human capital perspective.

00:49:36:00 - 00:49:37:06
And I said,

00:49:37:06 - 00:49:41:14
why don't you put don't need to put a chief human resources

00:49:41:14 - 00:49:45:10
officer at every location, but put a, an HR generalist,

00:49:45:10 - 00:49:49:15
put someone at each situation that they can go to actually, you know,

00:49:50:10 - 00:49:53:23
and the response was like, wow, that's a good idea

00:49:54:08 - 00:49:56:23
because people need to know they're someone they can go to, right?

00:49:56:23 - 00:49:58:01
Yeah.

00:49:58:01 - 00:50:00:07
When they're they're sinking or when they're just like,

00:50:00:07 - 00:50:03:05
not feeling confident about something. Who do I go to? What do I?

00:50:04:07 - 00:50:05:15
Which brings me to another point.

00:50:05:15 - 00:50:06:13
We can in here.

00:50:06:13 - 00:50:08:00
Okay. Humans.

00:50:08:00 - 00:50:10:04
We need humans.

00:50:10:04 - 00:50:11:19
You're gonna ask me about AI, aren't you?

00:50:11:19 - 00:50:13:08
Yeah.

00:50:13:08 - 00:50:17:16
I mean, I use AI, and it's obviously the future and whatnot

00:50:18:18 - 00:50:19:10
as evident.

00:50:19:10 - 00:50:22:04
However, there still has to be this human component.

00:50:22:04 - 00:50:25:04
Yeah, we're still dealing with humans, and we're selling to humans, and we're,

00:50:25:22 - 00:50:27:07
working with humans.

00:50:27:07 - 00:50:29:13
At some level, there's always gotta be a human involved.

00:50:29:13 - 00:50:33:14
If there's no human, then you lose that texture of life, I suppose.

00:50:33:16 - 00:50:37:02
Sure. So what are you seeing? Trending or.

00:50:37:03 - 00:50:40:09
And you're on your side, actually, for for enterprise level companies

00:50:40:09 - 00:50:43:12
that as a release AI and even the employee side as well.

00:50:43:19 - 00:50:46:20
So you know what I hate?

00:50:47:00 - 00:50:49:10
There are companies that are using robots today.

00:50:50:17 - 00:50:52:19
Carmakers are using robots, right?

00:50:52:19 - 00:50:55:19
To put cars together.

00:50:56:05 - 00:50:59:03
There there are robots out there.

00:50:59:03 - 00:51:01:22
But when it comes to AI itself,

00:51:01:22 - 00:51:04:22
I always tell people I should be a tool

00:51:05:08 - 00:51:07:14
to maybe help you think,

00:51:07:14 - 00:51:10:09
but it shouldn't be doing your job for you.

00:51:10:09 - 00:51:13:11
I interviewed someone recently who said,

00:51:14:05 - 00:51:17:09
hey, so I've got three different resumes I had.

00:51:17:09 - 00:51:19:08
I build for me. Can I send them all to you?

00:51:19:08 - 00:51:21:18
And you can tell me which one you like the best?

00:51:21:18 - 00:51:27:06
And I said you had a I build three different resumes for you.

00:51:27:06 - 00:51:29:15
Well, yeah, because I wanted different things here.

00:51:29:15 - 00:51:32:01
And I said, where is your authenticity.

00:51:32:01 - 00:51:32:21
Yeah.

00:51:32:21 - 00:51:35:08
And that's something I teach my students as well. Right.

00:51:35:08 - 00:51:37:03
There is no authenticity.

00:51:37:03 - 00:51:42:11
If something else is writing, you know, nobody, nobody has lived my life.

00:51:42:11 - 00:51:45:02
Nobody has lived your life for us. Right?

00:51:45:02 - 00:51:49:11
We know that the the right words to put in the right space.

00:51:49:22 - 00:51:54:02
Sometimes you might want to lean on AI and be like, okay, I'm trying to think,

00:51:54:02 - 00:51:55:17
or I've got this idea

00:51:55:17 - 00:51:59:03
and maybe it can help you think a little bit about about something

00:51:59:06 - 00:52:02:08
outside the box or give you a little different perspective.

00:52:02:08 - 00:52:04:10
Refine it. Exactly.

00:52:04:10 - 00:52:07:10
But it should not speak for you.

00:52:07:14 - 00:52:11:06
You know, nobody can be you Teevee, you

00:52:11:15 - 00:52:14:23
your authenticity is really all you've got, right?

00:52:15:06 - 00:52:18:03
You know, your integrity, your authenticity.

00:52:18:03 - 00:52:22:15
And, and I, I hear stories

00:52:22:15 - 00:52:27:07
all too often about people using AI to make themselves look better.

00:52:28:03 - 00:52:31:02
And so then that asks, you know, the question,

00:52:31:02 - 00:52:34:22
why don't you feel good enough, you know, oh, that opens up a can of worms.

00:52:34:22 - 00:52:36:21
Yeah, but that'll be on the thing.

00:52:36:21 - 00:52:39:02
Yeah. Yeah, I think so too. Yeah.

00:52:40:02 - 00:52:41:10
I think

00:52:41:10 - 00:52:44:00
the challenge or what people need to realize

00:52:44:00 - 00:52:47:19
at least, is the way I'm seeing it is you still have to show up eventually.

00:52:48:10 - 00:52:52:09
The human being has to show up and and in that spot or in that space

00:52:52:09 - 00:52:53:13
to do the work, right,

00:52:53:13 - 00:52:56:11
or on the zoom meetings or wherever the human has to show up in it.

00:52:56:11 - 00:53:01:12
That human doesn't match that resume, or in that verbose and well-spoken,

00:53:01:12 - 00:53:04:20
articulate version of like, wait, what the hell did we hire?

00:53:04:21 - 00:53:06:19
Who do we hire? Who are you? Right?

00:53:06:19 - 00:53:07:16
You're supposed to help

00:53:07:16 - 00:53:11:16
identify parts of yourself so people can hire you as a human,

00:53:11:16 - 00:53:14:11
not because they are not going to be able to do everything for you.

00:53:14:11 - 00:53:14:22
Right?

00:53:14:22 - 00:53:17:17
Which for me is that's the reason I say the human part.

00:53:17:17 - 00:53:20:21
Like we use it as a tool as far as as much as you can

00:53:20:21 - 00:53:23:21
or willing to, but don't replace the human component.

00:53:23:21 - 00:53:24:07
Right.

00:53:24:07 - 00:53:29:06
Your story and I, I've thought about that a lot myself as I I'm an artist writer.

00:53:29:11 - 00:53:32:11
Why should a writer do art if I can do it for you?

00:53:32:18 - 00:53:35:16
So that's a one of the things I'm seeing bounce around.

00:53:35:16 - 00:53:37:21
Nobody knows your story, right? Okay.

00:53:37:21 - 00:53:40:22
I can make that story, you know, like it has to be yours.

00:53:40:22 - 00:53:44:03
And your experience, your knowledge, your expertise has to be you.

00:53:44:03 - 00:53:46:23
And then. Yeah, go for it. I feel like had a thought.

00:53:46:23 - 00:53:51:13
Well, have you ever gone to ChatGPT and said, tell me about oh yeah.

00:53:51:13 - 00:53:53:05
And your own name.

00:53:53:05 - 00:53:54:20
And so it's interesting right?

00:53:54:20 - 00:53:56:06
I did it on myself.

00:53:56:06 - 00:53:59:18
Just I was curious, you know, and, and it was very interesting.

00:54:00:02 - 00:54:03:21
But it's what I learned in that process

00:54:03:21 - 00:54:07:06
is it's just all stuff they can find out about me on the internet.

00:54:07:06 - 00:54:10:00
Right? It's not about me.

00:54:10:00 - 00:54:12:02
Yeah, it's. Yes, it's about my company.

00:54:12:02 - 00:54:13:14
It's about the fact that I'm a professor.

00:54:13:14 - 00:54:15:23
But it's not about me. No.

00:54:15:23 - 00:54:18:04
And I think that's where the

00:54:19:09 - 00:54:23:01
the misconception about AI lies, is it?

00:54:23:06 - 00:54:24:00
It can only work

00:54:24:00 - 00:54:27:02
as fast as it can to get the information it can find on the internet.

00:54:27:19 - 00:54:29:21
It's not necessarily creating new information now.

00:54:29:21 - 00:54:32:05
It's it's it's repurposing.

00:54:32:05 - 00:54:34:06
And obviously it's got a bunch of things.

00:54:34:06 - 00:54:37:22
It's intelligent, artificial intelligence, but

00:54:38:13 - 00:54:41:14
one of the things I'm hearing and this as it relates to us, is it

00:54:42:15 - 00:54:45:00
is still not creating from scratch. Right?

00:54:45:00 - 00:54:48:23
It has to source from everything else in a way that at at

00:54:49:03 - 00:54:51:20
what was scale, at a larger scale.

00:54:51:20 - 00:54:52:21
But it's still not us.

00:54:52:21 - 00:54:55:16
We have to remember to kind of still keep the human in it. Right?

00:54:55:16 - 00:54:58:12
Because if you take the human out, then what's the point?

00:54:58:12 - 00:55:00:10
Oh, and just to finish a thought on the art

00:55:00:10 - 00:55:03:10
and love in talking to other artists is it's the process.

00:55:04:10 - 00:55:06:23
It's not about just whipping up this amazing illustration

00:55:06:23 - 00:55:10:05
that looks like some other anime artist or comic book artist.

00:55:10:12 - 00:55:13:12
It's about the process of the artist takes, right?

00:55:13:21 - 00:55:17:05
And actually hashing every, each and every line and

00:55:18:01 - 00:55:19:12
redoing it over and over again.

00:55:19:12 - 00:55:23:06
And that is the value for us as humans to continue to create our art in our art,

00:55:23:15 - 00:55:27:07
our our words and our the imagine at one point,

00:55:27:07 - 00:55:30:07
if we're just AI bots talking to each other, I'm gonna send my everybody.

00:55:30:10 - 00:55:32:04
Hey, I about to do an interview with your Teevee.

00:55:32:04 - 00:55:34:08
Yeah, that would be horrible. Horrible.

00:55:34:08 - 00:55:36:11
Like, well, not good television. No good television.

00:55:36:11 - 00:55:38:22
Anyways, we'd like to end there. Okay.

00:55:38:22 - 00:55:40:08
Thank you.

00:55:40:08 - 00:55:41:07
Final thoughts?

00:55:41:07 - 00:55:43:07
Something you'd like to share with the audience about yourself?

00:55:43:07 - 00:55:44:07
Your brand?

00:55:44:07 - 00:55:48:00
Or just any piece of advice for employees?

00:55:48:00 - 00:55:49:23
Employers? Wow.

00:55:49:23 - 00:55:54:11
Well, I will start by saying, if anybody is watching this today and

00:55:54:11 - 00:55:58:19
would like to reach out to me, my company is called Corporate Connections, LLC.

00:55:59:03 - 00:56:01:20
You can find us at WW,

00:56:01:20 - 00:56:04:14
Dot Corporate Connections Elle.com.

00:56:04:14 - 00:56:06:12
You can find me Brenda, Siri.

00:56:06:12 - 00:56:09:12
And my name is spelled just like the app,

00:56:09:15 - 00:56:12:00
on LinkedIn. I,

00:56:13:06 - 00:56:16:10
you know, would love to, you know, be there to answer

00:56:16:10 - 00:56:20:07
any questions that, you know, a company may have about the hiring process.

00:56:20:07 - 00:56:21:16
Because,

00:56:21:16 - 00:56:25:19
the way I do things is very different than a lot of agencies that are out there.

00:56:25:19 - 00:56:31:02
And, I'm really committed to a very personal touch and,

00:56:31:02 - 00:56:37:04
and making sure that I don't put junk in front of my clients, if that makes sense.

00:56:37:07 - 00:56:39:09
Does, advice?

00:56:39:09 - 00:56:43:14
Well, if you're looking for a job, it's tough.

00:56:43:17 - 00:56:45:05
It is a really tough market.

00:56:45:05 - 00:56:49:02
It's it's different than anything I've seen in years.

00:56:50:00 - 00:56:53:03
So my advice is this don't just go on LinkedIn

00:56:53:06 - 00:56:56:06
and sit and click apply, apply, apply it, apply.

00:56:56:21 - 00:56:59:21
Really read the job description.

00:57:00:15 - 00:57:04:13
Make sure that where it says here are the requirements

00:57:04:13 - 00:57:07:18
and here are the qualifications you need to have to get this job

00:57:08:03 - 00:57:10:14
that you can answer yes to those questions.

00:57:10:14 - 00:57:15:10
Because I have people all day long who will apply to jobs that I post.

00:57:15:17 - 00:57:18:17
And I think, did you read the job description

00:57:18:20 - 00:57:21:09
because it doesn't look like you deliver.

00:57:21:09 - 00:57:23:05
And that's really critical, right?

00:57:23:05 - 00:57:27:05
So make sure that a you are reading the job description, but B

00:57:27:11 - 00:57:30:11
you don't have to apply for that job on LinkedIn.

00:57:30:18 - 00:57:34:00
I personally think it's better to go to the company's website

00:57:34:20 - 00:57:36:08
if the company's name is on there.

00:57:36:08 - 00:57:37:06
Right. It's,

00:57:38:08 - 00:57:39:12
you know,

00:57:39:12 - 00:57:42:12
what's a good company to pick on Amazon?

00:57:43:14 - 00:57:46:06
Amazon has a job posted on LinkedIn.

00:57:46:06 - 00:57:51:18
Rather than being one of the 11 million people every minute that apply

00:57:51:18 - 00:57:55:21
to jobs on LinkedIn, go to Amazon's website and apply on their website.

00:57:56:03 - 00:57:58:02
Go straight to the source.

00:57:58:02 - 00:57:59:09
You can still do that.

00:57:59:09 - 00:58:01:12
You still have it apply for a job offer.

00:58:01:12 - 00:58:04:05
So there's a new information. Yes, you can still do that.

00:58:04:05 - 00:58:07:01
Yeah, 11 million people approximately every minute.

00:58:07:01 - 00:58:08:12
One that's on LinkedIn.

00:58:08:12 - 00:58:13:09
So go to the company's website to students who are about to graduate from college,

00:58:13:15 - 00:58:17:04
rather than just throwing your resume up in the air along with your cap

00:58:17:04 - 00:58:21:19
and tassel, make a list of companies that you would really like to work for

00:58:22:00 - 00:58:26:11
and make sure there a company like that you would feel proud to work for,

00:58:26:19 - 00:58:30:07
and then follow those companies a follow them on LinkedIn.

00:58:30:13 - 00:58:33:20
Follow their website, look at their job openings every day

00:58:33:20 - 00:58:36:20
until the perfect one comes up for you and apply for it.

00:58:37:03 - 00:58:40:04
And what I mean by like a company that you can really get behind.

00:58:40:05 - 00:58:41:11
I'll give you an example.

00:58:41:11 - 00:58:46:17
I'm going to pick on chick fil A talk about one of the best ran companies.

00:58:47:03 - 00:58:50:13
They know how to onboard employees, train employees

00:58:50:13 - 00:58:54:20
impro and, you know, improve, people's careers.

00:58:54:23 - 00:58:57:00
They do a phenomenal job at it.

00:58:57:00 - 00:58:59:18
However the heck they put that together front to back is insane.

00:58:59:18 - 00:59:00:15
It's amazing.

00:59:00:15 - 00:59:02:03
They're so good. Yes.

00:59:02:03 - 00:59:04:04
Sorry. Chick fil A. I could never work for you.

00:59:04:04 - 00:59:05:14
You know why I.

00:59:05:14 - 00:59:07:23
I mean, I don't eat meat, I don't eat chicken.

00:59:07:23 - 00:59:09:20
I say you want to work on Sundays?

00:59:10:22 - 00:59:11:16
That's right.

00:59:11:16 - 00:59:13:12
You know. No, it's.

00:59:13:12 - 00:59:17:03
You have to, like, be able to sell the product and believe in it.

00:59:17:03 - 00:59:20:23
And so for me, you know, I couldn't work for a company that I,

00:59:21:06 - 00:59:25:02
I have been to a chick fil A with my granddaughter, but,

00:59:25:16 - 00:59:28:17
for me, I couldn't get behind promoting that

00:59:28:17 - 00:59:32:10
because it's not something that I eat just fantastic point.

00:59:32:13 - 00:59:33:07
Right.

00:59:33:07 - 00:59:38:16
So when you're thinking about your long term career, think about a place

00:59:38:16 - 00:59:42:06
that you can really get behind the products and what they do.

00:59:42:06 - 00:59:45:00
Is it is it more important to you to change the world?

00:59:45:00 - 00:59:47:21
So you want to work for a more philanthropic company,

00:59:47:21 - 00:59:52:06
or is it more important for you to be like on the cutting edge of technology or,

00:59:52:11 - 00:59:55:17
you know, yeah, that's that's kind of the stuff that I think students

00:59:55:17 - 00:59:59:21
need to think about before they start looking for a job so that they can

01:00:00:22 - 01:00:03:17
go somewhere that's going to be long term and make them happy,

01:00:03:17 - 01:00:06:15
and they're going to feel fulfilled by and they'll grow.

01:00:06:15 - 01:00:09:19
Yeah, because they're invested as opposed to working for just anyone.

01:00:09:20 - 01:00:10:09
Right.

01:00:10:09 - 01:00:10:17
Exactly.

01:00:10:17 - 01:00:13:13
A year's time or two that they will be disengaged.

01:00:13:13 - 01:00:14:02
Right.

01:00:14:02 - 01:00:16:05
And they opted into that. Right.

01:00:16:05 - 01:00:18:01
They were lucky to get the job right.

01:00:18:01 - 01:00:20:14
Thank you. So much. Really? You're in?

01:00:20:14 - 01:00:22:06
I started to mix Brenda and Siri together.

01:00:22:06 - 01:00:22:16
I've been.

01:00:22:16 - 01:00:24:21
Brenda, appreciate your time.

01:00:24:21 - 01:00:27:13
I look forward to the next recording. It'll be a link to this.

01:00:27:13 - 01:00:30:04
That one here as well. I appreciate your time.

01:00:30:04 - 01:00:31:12
I love this conversation.

01:00:31:12 - 01:00:34:12
Is learning more about the corporate world,

01:00:34:18 - 01:00:37:09
and understanding what's happening because I do have people

01:00:37:09 - 01:00:40:09
that watch the show and business owners that reach out to me.

01:00:40:16 - 01:00:42:14
So I would like for this to be a resource for them.

01:00:42:14 - 01:00:44:00
Sure. Absolutely.

01:00:44:00 - 01:00:47:16
I actually have one one individual company that started with me.

01:00:47:16 - 01:00:51:13
It was a law firm and now has like 30 or 40 attorneys.

01:00:51:13 - 01:00:53:08
There's 100 employees.

01:00:53:08 - 01:00:57:23
And they I think he had to hire a headhunter, to help find his a juror.

01:00:59:04 - 01:01:00:11
I know who needs help from Maryland.

01:01:00:11 - 01:01:03:01
I actually had another attorney in San Antonio,

01:01:03:01 - 01:01:06:23
who just took off recently and has decided to really invest

01:01:06:23 - 01:01:12:07
in building the company even further and was looking for paralegals or attorneys.

01:01:12:12 - 01:01:14:00
What do they call them?

01:01:14:00 - 01:01:16:05
I forget the term for, but anyways, finding people

01:01:16:05 - 01:01:17:12
and she said I hired a head on her.

01:01:17:12 - 01:01:20:12
I'm like, if I had known like then that, I,

01:01:21:01 - 01:01:24:01
I didn't know as well as I do now that I could,

01:01:24:03 - 01:01:26:08
I could just say, hey, I know someone if you're relevant,

01:01:26:08 - 01:01:28:14
but someone that you can trust that I trust, right?

01:01:28:14 - 01:01:31:14
So no, thank you for that. Absolutely.

01:01:31:17 - 01:01:33:02
Thank you for being here.

01:01:33:02 - 01:01:34:04
Thank you for tuning in.

01:01:34:04 - 01:01:35:00
My name is Teevee.

01:01:35:00 - 01:01:37:08
This is the marketing for Good Show.

01:01:37:08 - 01:01:39:14
And today we had the wonderful Brenda Siri with us.

01:01:39:14 - 01:01:41:11
So look for her everywhere.

01:01:41:11 - 01:01:43:09
There'll be links and whatnot.

01:01:43:09 - 01:01:45:04
And until next time. Bye bye.